SEO 101

10 Things Not To Do

Monday, April 28th, 2008
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As with most things in life, knowing what should be done in any given situation is only any good if you remember not to shoot yourself in the foot mid-way. In this post I will make a top 10 list of things you should absolutely never do with your website where SEO is concerned. Whilst this list is in no way complete, it surely contains very important points that could well save your bacon site from being looked down upon by the major search engines. Read the rest »

Targeted Keywords Checklist

Friday, December 21st, 2007
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A short List of 10 things you should do when managing your keyword use, on-site and off. Read the rest »

Link Building

Thursday, December 20th, 2007
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A good web site will have quality content, good navigation and strong branding to help achieve it’s goals. Acquiring links should be an important one of those goals and if your web site achieves the kind of quality standards your visitors expect, some of your visitors will want to link to you. Go above and beyond the visitors’ expectations and you’re really talking business. This is clear, so what I will focus on here is how you can outreach more effectively by taking control of the kind of inbound links you can benefit most from. We will look at neighborhood and link quality. Read the rest »

Title Meta Tags

Wednesday, December 19th, 2007
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SEO can be very time consuming but doing a simple thing like ensuring you add relevant title meta tags to all of your pages is an extremely valuble investment. Most small businesses or individual web site publishers simply do not have the time to ensure their web site(s) are optimized head-to-toe, not without an SEO professional, not with a website which is any larger than 10 pages and certainly not if you are running your own blog pages allong-side of a full-time job. If there were only time to do one thing for your website’s SEO and one thing alone, I would recommend treating yourself to well thought-out title tags. Read the rest »

Web Site Architecture

Friday, December 14th, 2007
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Web Site Architecture can have a direct impact on the way search engines interpret your information and determine its relevency. We will look at some of the things you must be aware of from the very start, before the website design phase even begins. We wouldn’t want to kill SEO (Search Engine Optimization) opportunities at this stage; nobody likes doing the same job twice and if the information architecture is tainted, that’s exactly what you will end up needing to do. I’ve seen it happen; many times over. Read the rest »